# identity.md

## Organization Overview
- **Company Name:** Riversmith Inc
- **Mission:** To innovate and create high-quality fly rod carriers and bags, including the River Quiver vehicle fly rod roof rack and a comprehensive suite of waterproof bags, trusted by guides and professional anglers.
- **Company Structure and Legal Entity:** Riversmith Inc, a corporation.
- **Founded Date and Location:** Founded in Boulder, Colorado. Details forthcoming for date.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Steve: Co-founder and passionate angler/entrepreneur.
    - John: Co-founder and passionate angler/entrepreneur.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Built on a shared passion for fly fishing and innovation, fostering a culture of trust and dedication to quality for anglers. Learn more at [Our Story](https://riversmith.com/pages/our-story).

## Operations & Structure
- **Business Model and Operational Approach:** Specializes in designing, manufacturing, and distributing innovative fly rod carriers, such as the River Quiver, and a comprehensive range of fly fishing bags and travel cases.
- **Location(s) and Geographic Presence:** Headquartered in Boulder, Colorado, serving a global community of passionate fly anglers.
- **Key Partnerships and Affiliations:** Details forthcoming.